ABOUT ME

SUMMARY
Versatile and creative designer with a proven ability to develop projects from concept to layout to final production. I create clear, clean, and beautiful communications for both print and web. Strategic planning and development of targeted multi-channel marketing programs for many industries– pharmaceutical/medical/device, aesthetics, finance, retail, manufacturing/industrial, tourism, and fund raising/non-profits. Effective in visualizing and producing creative solutions for your brand or business.

EXPERIENCE
January 2016 to Present
Kathy Bennett Creative, LLC
Owner/Operator
You will find me to be an innovative and competent creative professional who is passionate about developing the best solutions for YOU. My clients include local businesses, national industry leaders, and global professional associations.

  • Design collateral, logos, packaging, direct mail, trade show booth graphics and handout materials, presentations, social media, websites, publications, catalogs, advertisements, and more

  • Prepare concepts, layout and design, typography, photography, retouching, illustration, and copy/editing

  • Execute final digital files for production and/or manage vendors for deliverables


June 2014 to January 2016
IF Marketing | Solta Medical | Valeant Pharmaceuticals, Inc.; Bridgewater, New Jersey     
Graphic Designer

  • Collaborate with internal and external business partners to plan, design, and implement visual communications for many brands

  • Translate ideas into engaging graphic messages, write and edit copy, design and execute files for print or web production

  • Designed graphics for a high-level steering committee planning presentation resulting in a robust end-of-year customer engagement plan

  • Created a brand identity for a new medical device including the logo, digital interface, and face frame graphics of the unit, plus design collateral, customer awareness programs, and national trade journal ads for physicians


April 2012 to June 2014
Freelance Art Director/Graphic Designer

  • Conceptualize, design, and execute a diverse range of advertising and marketing projects

  • Website design for a steel manufacturing company plus redesign of their logo and corporate branding

  • Brand identity for a new athletic training facility including logo design, collateral, and merchandise

  • Consult and design collateral for a new music school and recording studio resulting in a strong student base and industry clout


January 2003 to March 2012
D&R Communications, Shrewsbury, New Jersey
Art Director/Studio Manager

  • Innovative, hands-on graphic designer specializing in direct marketing and multi-channel programs integrating web and print

  • Supervise freelance and creative staff assignments, hiring and performance reviews, mentor new hires, plus development and implementation of SOPs

  • Art directed and collaborated on award-winning programs that received high ROI and captured audience and judges attention plus repeat business with our clients

  • Coordinated with creative team, clients, sales, production, and accounting to meet program objectives and deadlines


April 2001 to November 2002
Honolulu, Hawaii
Freelance Art Director/Graphic Designer

  • Editor and graphic designer for the Honolulu Academy of Arts museum magazine, invitations, advertisements, and brochures

  • Graphic design and production at Network Media, creating magazines, guide books, packaging, POP displays, logos, advertisements, invitations, and collateral

  • Plan and design for consumers visiting from many countries speaking different languages


EDUCATION
Bachelor of Arts degree in Art/Advertising Design from The College of New Jersey

AWARDS
The Art Directors Club of New Jersey; Rx Club of New York; The Print Association of New Jersey

© 2018 Kathy Bennett Creative LLC